SUMMARY
First: A fascinating
conversation (and 80-minute recording) with Marshall Goldsmith,
the world's preeminent executive coach. Points include:
--> How would he describe what he does? (He
has a single sentence.)
--> Would he work with a client who doesn't want to change?
(No. Not ever.)
--> Why did his career skyrocket right after graduate school? (He
answers.)
--> Why was he so hot in the 80's? (He tells us.)
--> Exactly what would he do if he were starting today? (He
lays it out.)
--> How many frequent flyer miles does he have? (10 million.) And
much more.
Second: A free coaching workshop tonight, 4/8/10, at 7 pm eastern.
To
join, click here.
Index
1. Coaching TeleWorkshop with Ben Dean
- 4/8/10
2. Main: Eight Questions for Marshall Goldsmith plus
full recording
3. MentorCoach Upcoming Foundations Coach Training Programs
4. Upcoming Advanced Coaching Master Classes
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Coaching
Teleworkshop With
Ben Dean
A two-hour Intro to Coaching
Workshop
Includes
live coaching session and virtual drawing
for a full tuition fellowship to the Foundations Coach
Training Program.
Thursday, April 8, 2010 7:00-8:59 pm Eastern
Click Here
to register!
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2. Eight
Questions for Marshall Goldsmith, Ph.D.--plus link to full interview
recording
Marshall
Goldsmith is America's preeminent executive coach, author of
28 books, including his latest; Mojo:
How to Get It, How to Keep It and How to Get it Back When You
Need it.
Below are eight key questions from our
80-minute interview with Marshall. It includes what he'd
do if he were starting over, how to learn the most important
coaching skills that he, himself, uses, and more.
Of course, this is just
the tip of the iceberg of our 80-minute conversation that included
dozens of questions from callers all over the world. For
your recording of the full interview, click
here.
1. Ben: How would you explain coaching, to someone sitting
beside you on an airplane? And how would you define it
to a CEO?
Marshall:
I would define it the same way. I wouldn't define coaching;
I would just summarize the way I do coaching.
What
I do is: I help successful leaders achieve positive
lasting change in behavior, for themselves, their people, and
their teams.
Ben: So,
if I said, "Marshall, I've heard good things about you. I
think I could use a coach, but I'm not sure what it is,”
you would say, "Well, let me not tell you about coaching,
let me tell you what I do,” and then...
Marshall: Exactly.
Ben: And then you would say your
sentence.
Marshall:
I'd say, "Here's what I do: I help successful leaders
achieve positive lasting change in behavior, for themselves,
their people, and their teams." And I'd say, "Now,
if that is appropriate for you, I might be a great coach. If
you need something else, I might be a total waste of time."
---------------------
2. Ben:
What kind of student were you in high school?
Marshall:
You know, I wasn't a great student. I was attitudinally
challenged. My mother was a first grade school teacher,
and she put all of her energies into me, so I knew how to add,
subtract, multiply, and divide before I went to school. So,
I was brought up with a very positive self image. I always
thought of myself as smart. I got an 800 on the SAT math
achievement test.
There was one area,
though, in which I led the class: I was the first in my class
to be arrested.
Ben: For what crime?
Marshall: Drunk and disorderly conduct at age
14. I wasn't exactly a role model kid.
Ben: And
how many times since then have you been arrested?
Marshall: That was the only time I ever got arrested. (Laughs)
---------------------
3. Ben: You
got a Ph.D. in Organizational Behavior in 1977 and your career
just took off. What happened?
Marshall: I met a
very famous man, Dr. Paul Hersey, who had invented situational
leadership with Kim Blanchard. He was kind enough to let
me follow him around and kind of try to learn what he did. And
one day, he got double booked, and he said, "Marshall,
can you do what I do?"I said, "I don't know."He
said, "I'm double booked. I need help."I said,
"I don't know."He said, "I'll pay you $1,000.00
for one day."I was making $15,000.00 a year.
I
said, "Sign me up, coach."I did this program for the
Metropolitan Life Insurance Company in New York, and for whatever
reason, I was very successful.
They
called Paul back and said, "Marshall was first place of
all the speakers."They said, "Send him back."
Ben: What
was it about you that Paul Hersey noted that made him want to
connect with a young guy like you?
Marshall: Good attitude. I mean, willing
to work, willing to pay the price. I wasn't lost in my
own ego. Willing to carry the bag and pay my dues.
---------------------
4. Ben: Early in your career
in the 80's, I believe you were the first person to customize
360-degree feedback instruments for each company that you went
into.
Marshall: I can't say I was
the first. I may or may not have been, but I was certainly
one of the first. And what we did was we customized 360-degree
feedback around the specific values of the company. And
we were definitely the leaders in that. Now, of course,
it's done by everybody.
Ben: So you were practically
the only game in town, no competition.
Marshall: Yeah,
we did this for big companies, McKinsey, IBM, Warner-Lambert. I
had wonderful clients from the get-go.
Ben: You would
go in and do a survey to find out what their values were, and
then...
Marshall: What are their values? What are
the behaviors they want out of their leaders? We developed
profiles for that. I did the one for Johnson and Johnson,
the original Standards of Leadership Profile that they've used
with thousands of people. American Express, lots of
big companies.
Ben: And is what you do with
360's now dramatically different from what you did back then?
Marshall: Well,
I don't really do that particular work. Now I do 360 feedback,
but it's all based on interviews. Now I do three things: speaking,
coaching, and writing.
---------------------
5. Ben: In executive coaching, how long might
you work with a given client?
Marshall: My
average client I would work with for a year and a half.
Ben: And how much of that would be face-to-face?
Marshall: It
just depends on the client. It always includes some face-to-face
time. I never have worked totally by phone. I always meet
people in person. Plus, I enjoy meeting people.
---------------------
6. Ben: A
question from Cal Sutliffe: "What do you do when the
company wants your client to change, the 360-feedback wants
your client to change, but the CLIENT doesn't want to change?"
Marshall: Very simple. I don't work with them. I
only work with people who care. If they don't want to change,
you know what I tell them? "I'm not here to judge
you. You don't want to change? Don't. Goodbye."
Now,
by the way, I want to be realistic. I'm fortunate. I'm
established. If you're starting out and need to work with
a client like that, you need to work with them. In that
case, all I can say is, "Just do your best.” But,
what I do, myself, is I don't work with them at all.
---------------------
7. Ben: From James Fitzpatrick in San Diego:
"If you, yourself, were starting out as a coach today and
needed to find clients and to support your family, how would
you start?"
Marshall: I
would do exactly what I did. I'd meet famous people, follow
them around, learn what they're doing.
I would write and I would build a brand. And it's very hard to build
a brand. There's not a lot of gratification you get in
the short-term for it, but it pays off in the long-term.
Why am I on this call? Because I've written best-selling books, I've
done a whole lot of work.
I
had three young people come and say they're getting PhDs and
said, "I want to be you when I grow up. What do you
suggest?"I said, "Well, you know, I've worked with
probably 120 CEOs, I've got 10 million frequent flier miles,
and I've done 29 books. My suggestion? Get to work."
And you can't start any
younger. So, I would just get started and realize it's
tough. Get to know as many people as you can, network as
much as you can, and start establishing a track record of success.
8. Ben: Are there specific skills you would want to have
learned as you were beginning?
Marshall: You
can go to my website,www.marshallgoldsmithlibrary.com,
and copy, share, download, duplicate anything I do. My
coaching process is highly transferrable, and I don't mind if
anyone uses it, and you don't have to send me a cent. So,
please, feel free. You can go online, I've got courses,
I've got me teaching courses, I've got videos, I've got articles;
it's all free. So, please, if any of it's useful, please
feel free to use it.
Also, I wrote a book – one book I'd recommend, particularly,
is called: The
Art and Practice of Leadership Coaching, and it
really describes, at least in a little bit of detail, the work
that, I think, 50 different coaches do.
Again,
my coaching practice is very specific. All I do is help
successful leaders achieve positive, long-term change in behavior
for themselves and for the people on their teams. I don't
do strategy. I don't do getting organized. I don't
do how to give speeches. I just do this one thing. Well,
I'm happy to share the one thing that I do, and that doesn't
mean that you have to just do that one thing. You can incorporate
that with other things that you do in your coaching practice.
NOTE: For the recording of Ben's full
interview with Marshall, click
here.
*~*~*~*~*~*~*~*~*~*~*~*~*~*
3. MentorCoach
Upcoming Foundations Coach Training Programs
MCP 141 Tuesdays
31 Tuesdays
1:00 pm - 1:59 pm Eastern (New York Time)
International Time (UTC/GMT) add four hours
Starts Tuesday, April 13, 2010
Margaret Wilkinson, Ph.D.
For complete information on Foundations, click here.
MCP
142 Tuesdays
31 Tuesdays
7:00 pm - 7:59 pm Eastern (New York Time)
International Time (UTC/GMT) add four hours
Starts Tuesday, May 4, 2010
Faculty: Jan Hill
For complete information on Foundations, click
here.
MCP 143 Fridays
31
Fridays
12:00 noon - 12:59 pm Eastern (New York Time)
International Time (UTC/GMT) add four hours
Starts Friday, June 4, 2010
Faculty: Kim Kirmmse Toth
For more information, click here
[Note:
All MCP Foundations Programs are identical in content.]
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4.
Upcoming Advanced Coaching Master Classes
Ethics & Risk Management Master Class
8 Wednesdays
7:00 - 8:00 pm Eastern
Starts Wednesday, April 28, 2010
Faculty: Eric
Harris
For more information, click
here
Executive Coaching
Master Class
24 Tuesdays
12:00 - 1:00 pm Eastern
Starts Tuesday, May 4, 2010
Faculty: Anne
Durand
For more information, click
here
Blue Sky Visioning
Master Class
12 Tuesdays
1:00 - 2:00 pm Eastern
Starts Tuesday, April 20, 2010
Faculty: Ben Dean
& Anne
Durand
For more information, click
here
Intensive Group Coaching Master Class
12 Thursdays
7:00 - 8:00 pm Eastern
Starts Thursday, April 22, 2010
Faculty:
Christine Martin
For more information, click here
Becoming
A Wellness Coach: Living the Good Life, Part II
Requires WellnessPart I
12 Mondays
8:00 - 9:00 pm Eastern
Starts Monday, May 24, 2010
Faculty: Ann
Marie McKelvey
For more information, click
here
Positive Psychology & Strategic
Career Design Master Class
12 Wednesdays
12:00 - 1:00 pm Eastern
Starts Wednesday June 9, 2010
Faculty: Kim
Kirmmse Toth
For more information, click
here
